Built upon a decade of on-ground cultural expertise, READA is a comprehensive data platform for understanding the nuances of the Middle East, Africa, and beyond. READA is an AI-powered market research platform that helps businesses efficiently gather real-time insights from their target audience. The goal is to address the limitations of traditional market research methods, like the time-consuming nature of primary research and the outdated data from secondary research, by providing faster, scalable, and more accurate insights directly from the audience.